01↗
Custom Theme Development
Purpose-built themes with reusable templates and components instead of a generic multipurpose theme.
- Custom templates
- theme.json
- Responsive UI
- Clean markup
WordPress Development
WordPress without the theme bloat.
Custom WordPress websites, Gutenberg systems, WooCommerce builds, integrations and performance work engineered for teams that need an editable CMS without sacrificing speed, SEO or maintainability.
Custom themesGutenbergWooCommerce
WZetaRank / HomepagePublish
HERO BLOCK
SERVICE GRID
BLOCKHeroHeadlineCTALayout
Editor-friendlyReusable blocksClean frontend
A better WordPress build
Give editors flexibility without giving the frontend unnecessary weight.
WordPress can be fast, structured and maintainable when the theme, content model and plugins are designed deliberately. We build around reusable Gutenberg components and clear content structures instead of stacking visual-builder dependencies.
The result is a site your team can operate while developers retain control over quality and architecture.
WordPress capabilities
Custom development across the WordPress stack.
From a new marketing website to a complex WooCommerce or plugin-driven platform, we can work at the theme, content, integration and application layers.
02↗
Gutenberg & Block Systems
Reusable editing components that give content teams flexibility while preserving the design system.
- Custom blocks
- Block patterns
- Editor controls
- Reusable sections
03↗
WooCommerce Development
Storefront customization, checkout workflows, product architecture and custom commerce functionality.
- Storefronts
- Checkout
- Product logic
- Extensions
04↗
Plugin Development
Custom functionality packaged correctly as plugins so business logic is not trapped inside the theme.
- Custom plugins
- Admin tools
- Hooks & filters
- Upgrade-safe code
05↗
Performance & Technical SEO
Improve rendering, assets, caching, templates and technical foundations that affect users and search engines.
- Core Web Vitals
- Caching
- Asset cleanup
- Technical SEO
06↗
Integrations & Migrations
Connect WordPress with external systems or move existing sites while protecting content and search equity.
- REST APIs
- CRM connections
- Site migrations
- Data imports
Maintainable architecture
Put presentation in the theme. Put functionality where it belongs.
We separate content, presentation and business functionality so future redesigns do not break important features and routine WordPress updates remain manageable.
01ContentPages · Posts · Structured data
↓02ThemeTemplates · Blocks · Design system
↓03PluginsBusiness logic · Integrations · Features
Editor experience
Your team should not need a developer for every content change.
We can create controlled, reusable sections for common page needs while preventing accidental design inconsistencies. Editors get useful choices rather than hundreds of styling controls.
Explore Web Development ↗01Reusable patternsBuild new pages from approved sections.
02Structured fieldsKeep repeated content consistent.
03GuardrailsPreserve spacing, typography and responsive behavior.
04PreviewableMake editing understandable for non-developers.
WordPress process
Plan the CMS before filling it with plugins.
We define what WordPress needs to do, then choose the smallest sensible combination of core features, custom code and trusted dependencies.
Audit
Review requirements, content, existing plugins, hosting and technical constraints.
Model
Define content types, fields, taxonomies, blocks and editorial workflows.
Design
Create responsive components and define how those components behave in the editor.
Develop
Build the custom theme, plugins, integrations and required WordPress functionality.
Migrate & QA
Move content, test templates, redirects, forms, SEO, permissions and device behavior.
Launch & Improve
Deploy safely, monitor the site and continue improving performance and functionality.
WooCommerce
Commerce when the standard store needs custom behavior.
We can extend WooCommerce for custom product experiences, checkout logic, integrations and operational workflows while keeping future maintenance in mind.
Explore Plugin Development ↗Custom storefrontsCheckout customizationProduct data & logicPayment / API integrationsCustom WooCommerce pluginsPerformance optimization
WordPress FAQ
Before starting a WordPress project.
Do you use Elementor or other page builders?+
For custom ZetaRank builds, we generally prefer Gutenberg and purpose-built blocks because they provide better control over markup, performance and long-term maintainability. We can still work with existing builder-based sites when a project requires it.
Can you build a completely custom WordPress theme?+
Yes. Custom theme development is a core service. The theme can be designed around your brand, content structure and editing requirements rather than adapting a purchased template.
Can you develop custom WordPress plugins?+
Yes. Business functionality, integrations and reusable features can be developed as separate plugins so they remain independent from the presentation theme.
Can you improve the speed of an existing WordPress site?+
Yes. Performance work can include theme and plugin analysis, asset reduction, caching, image delivery, database issues and Core Web Vitals improvements. Results depend on the existing stack and hosting environment.
Can you migrate an existing site without losing SEO?+
We can plan migrations with URL mapping, redirects, metadata, internal links, crawl controls and post-launch checks. Migration risk cannot be eliminated completely, but careful planning substantially reduces avoidable problems.
Do you provide ongoing WordPress support?+
Ongoing development can cover maintenance, enhancements, plugin work, performance, technical SEO and new functionality after launch.
WordPress development
Make WordPress work for the business.
Tell us whether you need a new custom site, a WooCommerce build, a difficult integration, better performance or a cleaner architecture for an existing WordPress platform.